In the first section, we will talk about whether we should use Instagram for B2B marketing. The second section will deal with which marketing tips will work on Instagram.

Why to Use Instagram for B2B Marketing?

Instagram is a video and image sharing social media platform. It has over 300 million users with organic engagement five times better than Facebook. The interesting thing is most of the Instagram users are young, rich, educated as well as celebrities and public figures. A study shows nearly 90% of Instagram users are below 35 and this is a great platform to connect with young clients and customers.

Following facts and reasons will make you believe why you should choose Instagram for B2B marketing.

1. It gives you access to original and unique image collection for reuse
2. Instagram photos drive engagement across other channels
3. A great way to tell your business story through visuals, quotes
4. Top brands like IBM, Forbes and other use Instagram for marketing
5. An additional platform to increase brand identity and image

Instagram B2B Marketing Tips – How To Do It Right?

Use the following tips for your Instagram B2B marketing.

1. Align Instagram with B2B Strategy

When you create and develop your B2B marketing, including Instagram, an additional, platform. Use the existing and new content across all platforms and this will help you show your business reputation. You can follow up with any of the corresponding traffic from the link in your bio, using a website tracking software.

2. Reveal Company Culture

With regular images and photo shoots you can reveal your company culture with your customers and fans. Try to take photos that are inspiring and can make people on Instagram believe in your business.

3. Share Customer Stories

The customer reviews and their stories with your business should be a part of your Instagram marketing. Create great visuals and images and tell the story in the form of visuals and images. A far better way than posts and content.

4. Use Authentic Content

On social media it is pretty easy to catch anyone using your content, ideas or strategies. So be careful. Create original, unique and engaging content that improves your business reputation and tell the fans you believe in quality and user satisfaction.

5. Engage with Followers

It is right to say that following customers and fans and engage in regular conversations with them is not easy like other social sites. But you can still get creative and come up with ideas like Hashtags to engage the followers and monitor each and every activity of your business followers.

6. Tell a Story in Every Post

Social media engagement is not really easy. On Instagram, it is even harder because there is already content of outstanding quality. So be creative and tell a story in every new post to your followers. This is an idea way to increase engagement and make an active presence on Instagram.

7. Use Inspirational Quotes

Apart from sharing images of company culture, customer stories and your success- you can further engage the followers with motivational quotes somehow relevant to your business. Make your own illustrations and images that look appealing and use quotes with them.

Marketing strategies of businesses have changed with the revolutionizing changes in the world of W3 system today. With this, even businesses need to adapt to new horizons and reach out their target audiences. With simple ideas framed in fragments of tools, your business can gear up for a high ROI and huge profits. Phoenix SEO professionals can help you in this.

Proven Search Engine Optimization Methods

1. Effective usage of unique keywords is the first key to success in social media.

Identify a list of keywords and keyword phrases that complement your business efficiently. These keywords should relate in specific to the product line and service offerings of your business. The key is to use the most relevant keywords that have the maximum number of internet searches but with the lowest level of competition. There are many search engine optimization tools that you can make use of to monitor the keywords and find the most unique ones that are relevant to your business.

2. World Wide Web – the most informative medium of knowledge

The World Wide Web is reckoned as the most informative medium of knowledge and resource for any individual, be it a student, a college going youngster, a house wife, a corporate employee, an artist, a master of any art or even businessmen. The web bots are highly skilled and able to identify the most unique words and phrases amongst the billions of web pages available and produce them on the top results of the SERPs. With efficient articles and web content used for both on page and off page optimization, your website is sure to stand high in rankings.

 

3. Social Media Marketing

Using social media to your credit is probably the easiest way to reach out to the masses within no time. With social networking sites like twitter and Facebook on the W3 system, you will be able to establish a swarming mass of potential clients with your active presence on the social media.

4. Use of proficient SEO strategies and tools by Phoenix SEO

There are varied search engine optimization tools that promote a business significantly to the target audience. The most effective of them all are the link building methods which accentuates the presence of your website on the World Wide Web. All the strategies like blog commenting, link wheeling, social bookmarking, site submission services etc. are all moored on together to the main website in the form of natural links. This not only brings uniqueness to your website but also catches the eye of every potential customer.

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