In the first section, we will talk about whether we should use Instagram for B2B marketing. The second section will deal with which marketing tips will work on Instagram.
Why to Use Instagram for B2B Marketing?
Instagram is a video and image sharing social media platform. It has over 300 million users with organic engagement five times better than Facebook. The interesting thing is most of the Instagram users are young, rich, educated as well as celebrities and public figures. A study shows nearly 90% of Instagram users are below 35 and this is a great platform to connect with young clients and customers.
Following facts and reasons will make you believe why you should choose Instagram for B2B marketing.
- It gives you access to original and unique image collection for reuse
- Instagram photos drive engagement across other channels
- A great way to tell your business story through visuals, quotes
- Top brands like IBM, Forbes and other use Instagram for marketing
- An additional platform to increase brand identity and image
Instagram B2B Marketing Tips – How To Do It Right?
Use the following tips for your Instagram B2B marketing.
1. Align Instagram with B2B Strategy
When you create and develop your B2B marketing, including Instagram, an additional, platform. Use the existing and new content across all platforms and this will help you show your business reputation. You can follow up with any of the corresponding traffic from the link in your bio, using a website tracking software.
2. Reveal Company Culture
With regular images and photo shoots you can reveal your company culture with your customers and fans. Try to take photos that are inspiring and can make people on Instagram believe in your business.
3. Share Customer Stories
The customer reviews and their stories with your business should be a part of your Instagram marketing. Create great visuals and images and tell the story in the form of visuals and images. A far better way than posts and content.
4. Use Authentic Content
On social media it is pretty easy to catch anyone using your content, ideas or strategies. So be careful. Create original, unique and engaging content that improves your business reputation and tell the fans you believe in quality and user satisfaction.
5. Engage with Followers
It is right to say that following customers and fans and engage in regular conversations with them is not easy like other social sites. But you can still get creative and come up with ideas like Hashtags to engage the followers and monitor each and every activity of your business followers.
6. Tell a Story in Every Post
Social media engagement is not really easy. On Instagram, it is even harder because there is already content of outstanding quality. So be creative and tell a story in every new post to your followers. This is an idea way to increase engagement and make an active presence on Instagram.
7. Use Inspirational Quotes
Apart from sharing images of company culture, customer stories and your success- you can further engage the followers with motivational quotes somehow relevant to your business. Make your own illustrations and images that look appealing and use quotes with them.